Sedalia Chamber and Visitors Bureau

Executive Summary
    1    general description of the business plan
    2    introduction to the company
    3    brief description of the marketing program
    4    business and financial goals and requirements

Company Analysis
    1    strengths, weaknesses, opportunities & threats analysis
    2    company history
    3    product, program and service offerings
    4    prospective target markets and customers
    5    technology and resources
    6    major competitors and competitive position
    7    success factors
    8    cost comparisons
    
Industry Analysis
    1    definition and description of the industry
    2    growth rate and key growth factors
    3    financial operating characteristics
    4    industry product life cycle
    
Market Analysis
    1    market scope
    2    market segmentation
    3    market barriers
    4    market demand
    5    market share and market sales
    6    distribution channels and sales approaches
    7    price structures and policies
    8    advertising, public relations and promotional plans
    
Strategic Analysis
    1    goals and objectives
    2    key performance / success indictors
    3    tactical plans and goal completion schedule
    4    operating assumptions

Management Analysis
    1    identification of key management personnel
    2    personnel pro forma for current and future needs
    3    organizational structure
    4    management and customer service philosophies

Financial Analysis
    1    budgets and pro formas
    2    financial schedules and financial statements